UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA
📄 Project Abstract
The purpose of the study was to determine the extent of utilization of direct marketing channels by manufacturing companies in Anambra State. The study adopted a descriptive survey design. Seven specific purposes were developed in line with the major purpose of the study. The study answered seven research questions and tested seven hypotheses at 0.05 level of significance. The population of the study consisted of 341 managers. This was made up of 108 marketing managers, 99 advertising managers and 134 sales managers in the 140 registered manufacturing companies in Anambra State. There was no sampling as the entire population was studied. The choice of these managers was informed by the fact that they are directly involved in the utilization of direct marketing channels in their companies. The questionnaire was structured on a 5- point rating scale and was validated by three experts from the Department of Vocational Teacher Education, University of Nigeria, Nsukka. Their observations an...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
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APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA
Full Citation:
EJEZIE, MARK CHINEMERE. (). UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
EJEZIE, MARK CHINEMERE. (). UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA. African and General Studies, 40, 14858.
MLA
EJEZIE, MARK CHINEMERE. "UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
EJEZIE, MARK CHINEMERE. "UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA." African and General Studies 40 (): 14858.
Full Citation:
EJEZIE, MARK CHINEMERE. (). UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
EJEZIE, MARK CHINEMERE. (). UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA. African and General Studies, 40, 14858.
MLA
EJEZIE, MARK CHINEMERE. "UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
EJEZIE, MARK CHINEMERE. "UTILIZATION OF DIRECT MARKETING CHANNELS BY MANUFACTURING COMPANIES IN ANAMBRA STATE, NIGERIA." African and General Studies 40 (): 14858.
Document Details
| Author | EJEZIE, MARK CHINEMERE |
|---|---|
| 📁 Field | Vocational Teacher Education Project Topics |
| 🏷️ Type | Education project topics |
| Pages | 157 Pages |
| Words | 32039 words |
| 📘 Chapters | 1 to 5 Chapters |