Use Of Sales Promotion In The Distribution Of Drugs

📄 Project Abstract

An organization can be viewed as successful if it can achieve its planned objectives and set goals. In order to realize these set goals and objectives, organizations need to develop marketing strategies that will help them achieve their objective and position them for the future (Bamigbola, 2006). In an ever competitive business environment, in a time when customers are exposed daily to a myriad of promotional messages and with today's rapid technological advancement, many marketers have come to discover that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product. Rather, marketers have learned that to meet their goals, they must use additional promotional methods. Certain characteristics of the target market (e. g. small but geographically dispersed) or characteristic of the product (e.g. highly complex) make advertising a less attractive option. For marketers better results may be obtained using other promotional a...