THE ROLE OF PUBLIC RELATIONS IN THE PROMOTION OF PRODUCTS A STUDY OF MTN GSM SERVICES IN ENUGU

📄 Project Abstract

Public Relations today, has proved itself to be a deliberate, planned and sustained effort to establish mutual understanding between an organization and its publics. This is one of the leading definitions given to it by the International Public Relations Association ago and it has continuously been on the vanguard of improving, expanding and enlarging on this background. In Nigerian private and public sectors, Nwanze (2003:188) reveals that, However, with recent development in our higher institutions of learning, where Public Relations is now an independent discipline, it is expected that considerable improvement in professionalism will result. This, by implication reveals that Public Relations has become an enviable and noble profession that requires as much specialized skills as other professions like medicine, law, engineering, and accounting. The above scenario aptly shows that the increasing concern and impact of Public Relations practice in Nigeria is a proof of the collective ef...