The Role Of Marketing In Selected Commercial Banks In Anambra State
📄 Project Abstract
This study is designed to reveal to banks especially the three selected commercial banks, the importance of marketing in the banking industry. However, because of the increase in competition in the industry these days, banks are marketing conscious and are restless in their services development and innovation pursuits. This study is set, to determine the role (s) which marketing plays in banking activities. However, the sample survey method was used to gather information from bank staff and customers of First Bank Nig. Plc., Union Bank Nig. Plc., and Chartered Bank Nig. Plc., all located in Onitsha metropolis. Some selected customers and bank staff were used in the formulation of sample size of 80 for the customers and 86 for the bank staff. The researcher tested the hypotheses through the use of chi-square and presented the results in tables reflected in
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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The Role Of Marketing In Selected Commercial Banks In Anambra State
Full Citation:
Ihekweazu Stella .E.. (). The Role Of Marketing In Selected Commercial Banks In Anambra State. African and General Studies, 40, 14858.
Citation Formats:
APA
Ihekweazu Stella .E.. (). The Role Of Marketing In Selected Commercial Banks In Anambra State. African and General Studies, 40, 14858.
MLA
Ihekweazu Stella .E.. "The Role Of Marketing In Selected Commercial Banks In Anambra State." African and General Studies, vol. 40, , pp. 14858.
Chicago
Ihekweazu Stella .E.. "The Role Of Marketing In Selected Commercial Banks In Anambra State." African and General Studies 40 (): 14858.
Full Citation:
Ihekweazu Stella .E.. (). The Role Of Marketing In Selected Commercial Banks In Anambra State. African and General Studies, 40, 14858.
Citation Formats:
APA
Ihekweazu Stella .E.. (). The Role Of Marketing In Selected Commercial Banks In Anambra State. African and General Studies, 40, 14858.
MLA
Ihekweazu Stella .E.. "The Role Of Marketing In Selected Commercial Banks In Anambra State." African and General Studies, vol. 40, , pp. 14858.
Chicago
Ihekweazu Stella .E.. "The Role Of Marketing In Selected Commercial Banks In Anambra State." African and General Studies 40 (): 14858.
Document Details
| Author | Ihekweazu Stella .E. |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Religion And Human Relations Project Topics Project Topics |
| Pages | 106 Pages |
| Words | 11688 words |
| 📘 Chapters | 1 to 5 Chapters |