The Role Of Marketing Communication On Effective Marketing Of Organisational Product

📄 Project Abstract

The company's communication responsibility goes beyond disseminating information to target customers. Rather effective communication with other parties in social, economic, cultural and environmental situation both future and current. No company can eschew from the responsibilities and role of a communicator and promoter. Companies have responded by hiring sales force to carry persuasive message advertising agencies to develop attention, sales promotion experts to develop sales campaigns and public relations to enhance the company's image. Ogbechi (2006), a lot sum of money is spent on promotion and for most companies, the question is not whether to promote but how to spend and in what ways. This means that company must know how to market itself to various groups in order to gain their confidence and goodwill. Once a company decides on a target position, all the marketing mix tools should reinforce this position. The narrow sense of it, marketing communication mix consist of the subset...