THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

📄 Project Abstract

This study explores and x-rays the application of Public Relations concepts, principles and practice in the churches especially in the selected catholic churches. The report understudies and identifies the basic ingredients of Public Relations practice and discusses how these components can be effectively utilized for better church management and the attendant positive returns. The relevant information for this study came from open literature, especially books and journals. Questionnaires were also administered to some enlightened individuals in the churches whose opinions are representative enough to form an objective assessment. The pilot survey was used to select some churches which were considered fairly representative of the catholic churches in Enugu Urban Sample proportion statistic was used in testing and analyzing the results of the finding. Finally, it was revealed that inspite of the lip service paid to Public Relations in the churches the practice still remains the anti...