THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)

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📄 Project Abstract

This study is on place of marketing management in the present day banking industry taking Savannah Bank of Nigeria Plc, as a case study. Marketing Management is changing the banking business and is becoming increasingly necessary in today's competitive banking environment. Marketing management actually change any business. The traditional role of banker's of just being collectors deposit is fast changing to that of services oriented or customer oriented. Banks enjoyed an advantageous and privileged position as financial intermediates and regulators of the economy. Banks are in business to sell a wide range of financial services. At the end of this study conclusion and recommendation will be provided where necessary based on the research findings.

🔍 Key Research Areas Covered
  • ✅ Literature Review & Theoretical Framework
  • ✅ Research Methodology & Data Collection
  • ✅ Data Analysis & Statistical Methods
  • ✅ Findings & Results Discussion
  • ✅ Recommendations & Conclusions
  • ✅ References & Bibliography
📚 Complete Project Structure
Chapter 1: Introduction & Background
  • Problem Statement & Objectives
Chapter 2: Literature Review
  • Theoretical Framework & Related Studies
Chapter 3: Research Methodology
  • Data Collection & Analysis Methods
Chapter 4: Data Analysis & Results
  • Findings & Statistical Analysis
Chapter 5: Discussion & Conclusion
  • Recommendations & Future Research
Appendices: Supporting Documents
  • Questionnaires, Data, References
⭐ Why Choose This Business Administration Project Topics Project?
🎯 Well-Researched

Thoroughly researched with current and relevant sources

📊 Complete Data

Includes statistical analysis and detailed findings

✍️ Original Content

100% original research with proper citations

📝 Properly Formatted

APA/MLA formatting with table of contents

🎓 Supervisor Approved

Meets university standards and requirements

⚡ Instant Download

Immediate access after purchase

💬 What Students Say

"This project provided excellent guidance for my Business Administration Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."

— Final Year Student, Management and Business project topics
Full Citation:

Ahmed Abubakar. (). THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC). African and General Studies, 40, 14858.

Citation Formats:
APA
Ahmed Abubakar. (). THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC). African and General Studies, 40, 14858.
MLA
Ahmed Abubakar. "THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)." African and General Studies, vol. 40, , pp. 14858.
Chicago
Ahmed Abubakar. "THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)." African and General Studies 40 (): 14858.
Full Citation:

Ahmed Abubakar. (). THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC). African and General Studies, 40, 14858.

Citation Formats:
APA
Ahmed Abubakar. (). THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC). African and General Studies, 40, 14858.
MLA
Ahmed Abubakar. "THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)." African and General Studies, vol. 40, , pp. 14858.
Chicago
Ahmed Abubakar. "THE PLACE OF MARKETING MANAGEMENT IN THE PRESENT DAY BANKING INDUSTRY (A CASE STUDY OF SAVANNA BANK PLC)." African and General Studies 40 (): 14858.
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