THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA
📄 Project Abstract
This is a research project carried out to identify and determined the nature and practice of sales promotion in Nigeria. A sample of 466 respondents were selected from the consumer and industrial managers. Both primary and secondary data were collected and analyzed using chi-square test. The researcher, based on the data collected and analyzed, summarized, concluded and recommended as follows: That sales promotion managers (users) should have mastery of scheduling sales promotion campaign. The promotion should be moderately entertaining and brief so that an induce audience remained exposed to the promotion. They should know at what point(s), in the product life cycle of any goods or services they are marketing, sale promotion is most likely to be effective. Government should take additional measures at intra-professional and consumer levels to further ensure the maintenance of ethical standards in sales promotion campaigns in Nigeria. Finally management should establish the sales promo...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Marketing Project Topics Project Topics
💬 What Students Say
"This project provided excellent guidance for my Marketing Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."
THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA
Full Citation:
IHEUKWUMERE OBI CHINONYEREM. (). THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
IHEUKWUMERE OBI CHINONYEREM. (). THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA. African and General Studies, 40, 14858.
MLA
IHEUKWUMERE OBI CHINONYEREM. "THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
IHEUKWUMERE OBI CHINONYEREM. "THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA." African and General Studies 40 (): 14858.
Full Citation:
IHEUKWUMERE OBI CHINONYEREM. (). THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
IHEUKWUMERE OBI CHINONYEREM. (). THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA. African and General Studies, 40, 14858.
MLA
IHEUKWUMERE OBI CHINONYEREM. "THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
IHEUKWUMERE OBI CHINONYEREM. "THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA." African and General Studies 40 (): 14858.
Document Details
| Author | IHEUKWUMERE OBI CHINONYEREM |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 113 Pages |
| Words | 16724 words |
| 📘 Chapters | 1 to 5 Chapters |