The Marketing Segmentation As A Means Of Organizational Performance
📄 Project Abstract
It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most time because customers are usually widely spread, many and heterogeneous in what they buy and how they buy. So rather that dissipate energy trying to serve all the customers that make up a market without having a comprehensive knowledge about any particular set of these customers, an organization without a good vision is expected to study the various sets of customers with a view to identifying the particular set that could be served most effectively and profitably and settle for some. One basic tool required to get this done effectively in the market segmentations, which Onayemi Shikan (In Sanyaolu, 2002) defines as the process of dividing a market into distinct sub set of customers, each of which can be considered as a target market with common heads ...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
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The Marketing Segmentation As A Means Of Organizational Performance
Full Citation:
Unknow Author. (). The Marketing Segmentation As A Means Of Organizational Performance. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknow Author. (). The Marketing Segmentation As A Means Of Organizational Performance. African and General Studies, 40, 14858.
MLA
Unknow Author. "The Marketing Segmentation As A Means Of Organizational Performance." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknow Author. "The Marketing Segmentation As A Means Of Organizational Performance." African and General Studies 40 (): 14858.
Full Citation:
Unknow Author. (). The Marketing Segmentation As A Means Of Organizational Performance. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknow Author. (). The Marketing Segmentation As A Means Of Organizational Performance. African and General Studies, 40, 14858.
MLA
Unknow Author. "The Marketing Segmentation As A Means Of Organizational Performance." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknow Author. "The Marketing Segmentation As A Means Of Organizational Performance." African and General Studies 40 (): 14858.
Document Details
| Author | Unknow Author |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 75 Pages |
| Words | 13745 words |
| 📘 Chapters | 1 to 5 Chapters |