THE MARKETING OF BANKING SERVICES IN THE CURRENT COMPETITIVE ENVIRONMENT. A CASE STUDY OF HABIB NIGERIA BANK LTD.

📄 Project Abstract

In a dynamic and ever changing world, the socio-economic setting distastes a responsive pattern. Money, plays much vital role than it has ever done in recent times. Investment in response to opportunities and the risk involved demand that business return over and above any amount invested. Therefore, products and services invested into must be efficiently and effectively marketed to ensure such profitable return. This also involves the investment in the financial sector/institution of the economy. Marketing in the Banking Industry has therefore taken a sophistication and competitiveness that demand so much in terms of quality services from the Banks. This study looks at the marketing [demand and supply] of such services in the present competitive setting. It therefore studies the various marketing ethics and principles for formulation and adopting suit