THE INFLUENCE OF TV ADVERTISING ON BUYING BEHAVIOUR OF NOODLES AMONG UNDERGRADUATES OF THE UNIVERSITY OF LAGOS

📄 Project Abstract

1. Advertising has its effects on different people and different touchpoints influencing varied factors, but the effect of television advertising on food products. Hence, this study is aimed at investigating the influence of television advertising on buying behaviour of noodles with a particular focus on undergraduates of the University of Lagos. The indelible mark that television adverts gives exerts a great influence on a brand's purchase value and ultimately propels action in the prospective consumer. The concept of consumer buying behaviour essentially depends on a lot of impending factors that are primarily tied to branding techniques and motives and how these factors can be meticulously expressed in the adverts they send out, noodles brands should push out their unique selling proposition to the potential target audience and monitor to see it have total influence. In line with the objectives of this research, the instrument of data collection used was the structured questionnaire...