THE INFLUENCE OF TIKTOK TRENDS ON THE SOCIAL BEHAVIOUROFNIGERIAN YOUTHS A STUDY OF YABATECH

📄 Project Abstract

The development of new digital social media platforms throughout the first decade of the twentyfirst century significantly changed how many people communicate and exchange information (Unwin, 2012 cited in Yunusa et al, 2020). 'Social media is not really 'new' (Carton, 2009). Social media's origin can be seen in the development of the telephone and telegraph as tools for social communication. Tuten and Solomon (2015) states that social media are the online methods of communication, transmission, collaboration, and nurturing among interlinked and interdependent networks of people, communities, and enterprises strengthened by technical capabilities. Social networking websites are web-based services that let users create a public or semi-public profile within a constrained system, list other users with whom they are connected, and browse and navigate both their list of connections and those made by others within the system. (Liu et al, 2010). There are various social networking sites such...