THE INFLUENCE OF TELEVISION VIEWING ON ENVIRONMENTAL POLLUTION AWARENESS AND BEHAVIOURAL CHANGE AMONG PUBLIC UNIVERSITY UNDERGRADUATES IN LAGOS STATE

📄 Project Abstract

This study is about how effective television has been in the area of environmental pollution campaign. Also, this study aims to determine whether or not television has adequately participated in the campaign against environmental pollution, which has become a very disturbing trend in the society in recent time. Since one of the functions of the mass media is to educate, it is expected to bring up programs and campaigns to enlighten people about the consequences of environmental pollution among other activities that are detrimental to wellbeing. This study sets out not only to know if television does have programs devoted to environmental pollution awareness, but also to know if members of society are able to recall those programs and how effective those programs have been in bringing up behavioural change, especially among undergraduates in Lagos. Environment could be interpreted as the aggregation of external conditions which affect the life of a person or population, in particular th...