THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI
📄 Project Abstract
The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining customers' patronage. On this note therefore, this study among others, examines the influence of relationship marketing in customers' patronage of banks with focus on Zenith bank Nnewi branch. For the purpose of this study, the survey research design was used to study a representative size of the population total of 371 sample size was studied from a target population of 1,452 which is the population of academic staff of College of Health Sciences Nnewi campus and a target population of 2568 business men of which 200 were studied.Similarly a sample of 6 was purposely selected from a total number of 30 Zenith bank staff of Nnewi branch. Questions designed in the L...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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📊 Complete Data
Includes statistical analysis and detailed findings
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APA/MLA formatting with table of contents
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THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI
Full Citation:
AJAEGBU RITA IFEOMA. (). THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI. African and General Studies, 40, 14858.
Citation Formats:
APA
AJAEGBU RITA IFEOMA. (). THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI. African and General Studies, 40, 14858.
MLA
AJAEGBU RITA IFEOMA. "THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI." African and General Studies, vol. 40, , pp. 14858.
Chicago
AJAEGBU RITA IFEOMA. "THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI." African and General Studies 40 (): 14858.
Full Citation:
AJAEGBU RITA IFEOMA. (). THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI. African and General Studies, 40, 14858.
Citation Formats:
APA
AJAEGBU RITA IFEOMA. (). THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI. African and General Studies, 40, 14858.
MLA
AJAEGBU RITA IFEOMA. "THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI." African and General Studies, vol. 40, , pp. 14858.
Chicago
AJAEGBU RITA IFEOMA. "THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI." African and General Studies 40 (): 14858.
Document Details
| Author | AJAEGBU RITA IFEOMA |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 70 Pages |
| Words | 19041 words |
| 📘 Chapters | 1 to 5 Chapters |