THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR
📄 Project Abstract
The use of celebrity endorsement by various organizations in promoting brands awareness and marketing has increased overtime. It is for this reason that this study therefore considered the role celebrity endorsement plays in influencing the attitude of consumers in Nigeria with focus on Infinix mobile. This study applies the source credibility, source attractiveness and meaning transfer theories to understand and analyze the concept of celebrity endorsement and its influence on consumers. Celebrity endorsement as a concept is viewed as a channel in brand communication through which a celebrity acts as a brands spokesperson and certifies the brands claim and position by extending his/her personality and expertise in the field to the brand, while the attitude of consumers refers to their general feeling/perception of the brand. The research objectives were to find out if the celebrity endorsement of Infinix mobile creates awareness and positive appeal on the brand image and influences gr...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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📊 Complete Data
Includes statistical analysis and detailed findings
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100% original research with proper citations
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APA/MLA formatting with table of contents
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THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR
Full Citation:
OLUTADE SARAH TOSIN. (). THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR. African and General Studies, 40, 14858.
Citation Formats:
APA
OLUTADE SARAH TOSIN. (). THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR. African and General Studies, 40, 14858.
MLA
OLUTADE SARAH TOSIN. "THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR." African and General Studies, vol. 40, , pp. 14858.
Chicago
OLUTADE SARAH TOSIN. "THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR." African and General Studies 40 (): 14858.
Full Citation:
OLUTADE SARAH TOSIN. (). THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR. African and General Studies, 40, 14858.
Citation Formats:
APA
OLUTADE SARAH TOSIN. (). THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR. African and General Studies, 40, 14858.
MLA
OLUTADE SARAH TOSIN. "THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR." African and General Studies, vol. 40, , pp. 14858.
Chicago
OLUTADE SARAH TOSIN. "THE INFLUENCE OF ADVERTISEMENT THROUGH CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR." African and General Studies 40 (): 14858.
Document Details
| Author | OLUTADE SARAH TOSIN |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences Project Topics |
| Pages | 49 Pages |
| Words | 12181 words |
| 📘 Chapters | 1 to 5 Chapters |