THE IMPORTANCE OF CORPORATE BRANDING IN NIGERIAN'S ECONOMY (A STUDY OF EMENITE LIMITED, ENUGU) A PROJECT SUBMITTED

📄 Project Abstract

Business organizations in Nigeria have failed to realize the importance of a good corporate branding or image management in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting it. Corporate image infact goes beyond attractive products or rending quality services, especially in the face of our dynamic economy, where achieving a unique position and competitive advantage on corporate image becomes more and more difficult, expensive and requires an aggressive strategies to compete with. Corporations in Nigeria are increasingly becoming aware of the enhanced value that corporate image branding strategies can provide for an organization. Branding in the classic sense is all about creating unique image or identities and positions for products and services, hence distinguishing the offerings from competitors. Corporate branding employs the same methodology and toolbox used in product branding, but it also eleva...