The Impact Of Relationship Marketing On Customers Satisfaction And Profitability

📄 Project Abstract

Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that "everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organization that could directly attract the success of the firms marketing activities. Relationship marketing has the aim of building mutually satisfying long Item relationship with key parties, customers, suppliers, distributors and other marketing partners in order to earn and retain their business. It builds strong economic, technical and social ties among the partners. However, relationship marketing is a term which is generally agreed, first appeared in the management literature in 1980s, it describes, however, a concept that is as old as commerce itself and that tends to often practices albeit unknowingly, within small to medium sized business. Th...