The Impact Of Information Technology In Marketing Product And Services (A Case Study Of Eco Bank Enugu Main Branch)

📄 Project Abstract

This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how Eco Bank of Nigeria, Enugu has been to promote and improve information technology of the bank. The adaptation of information technology came as 19th centuries when the need to enhance the performance of our public sector service arose. Today, Information technology has gone to the stage that for management functions to be carried out, there must be practical use of information technology such as the use of computers in both planning and calculating problems. Again in the area of communication process, the introduction of global system mobile (GSM) has proved that our conformability depends widely on availability of technology system. This project is divided into five chapters; Chapter One is the background and need of the study, Chapter Two is the Literature revi...