THE IMPACT OF DISTRIBUTION CHANNEL ON MARKETING OF PETROLEUM PRODUCT (A CASE STUDY OF ELF MARKETING NIGERIA LTD)

📄 Project Abstract

This study is an attempt to have a thorough look at the impact of distribution on the marketing of petroleum products. In this introductory part of the work, the researcher took a brief look at how petroleum products are moved from the depot to the various filling stations where the products are sold to the final consumers. In the second chapter, the researcher reviewed the work of various scholars on this topic. The sampling procedure used is the random sampling so as to give each element in the population has the chance of being choosing. Fifty (50) questionnaires were distributed while 30 were returned fully complete. The researcher also conducts oral interview and observation. However, in the analysis and tabulation of data collected, simple percentage method was used. The result obtained in this analysis agree with working hypothesis which states that the distribution method used by ELF is efficient and that it makes petroleum products available at affordable prices. The researche...