The Impact Of Advertising And Sales Promotion On The Profitability Of Scale Business

📄 Project Abstract

Advertising and sales promotion has not only become an integral part of our society and economic system but has also grow over the year to assume tremendous proportions both as a business activity and social phenomenon. It has affected not only the business sector but also the whole society (Oghudge, 1993) Advertising and sales promotion have been seen as life wire of an organization which help in the creation of awareness educating and informing consumers/customers about a particular product, which will help in increasing a company sales turnover and more profit to the organization sine all business organization or firms that are being with the aim of making profit, it will be advantageous that companies adopt those marketing mix in its operation to keep it going. Since consumers need to be aware or informed about a particular product advertizing can also be made known to the society so as to avoid mix up in certain information being passed out to them (the society).after this have b...