The Effects Of Packaging On Cnsumer Buying Behaviour

📄 Project Abstract

There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product offered. The effect of packaging on the consumer buying behaviour being the core of this research work, unveil the significance of packaging as it influence consumer's interest in company's product. It is therefore important to note here that packaging is a strong motivational tool. It tends to be indispensable, even though the costs of packaging materials are still very high today. Its benefits cannot be underestimated. Packaging helps to protect a product by keeping it intact in its original state until it gets to the final buyer or consumers. Many authors have various definitions to the term "packaging". Unamka and Ewurum (1995), define packaging as the general group...