The Effectiveness Of Public Relations Practice In The Oil Sector (A Case Study Of African Petroleum Plc Port-Harcourt).

📄 Project Abstract

African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization's overall performance to enable them know what their public thinks about African petroleum public Relations programmes and quality of services of the organization to its publics. The researcher therefore decided to embark on this study with the objectives. The objectives of the study are: To determine the extent of AP'S public Relations messages accessibility to their publics and also find out whether AP's public relations practices influence the opinion of their publics. Relevant data based on the scope of the study were collected through prima...