The Dynamics of Communicating new Products Services in the Petroleum Industry A Case Study of Mobil Oil' new Lubricant, "Mobil I."

📄 Project Abstract

This research work is intended to establish the fact that effective marketing communication forms the basis of product success in the market. Products have a life cycle, undergo so metamorphosis such that at each stage, an appropriate method and strategy of communication needs to be adopted in order to create customer awareness and influence their buying decision process. All marketing policies and programs are successfully accomplished when there is a successful communication backing. This then requires skillful sales management. The process of acquiring developing and training, utilizing and motivating the sales personnel must be effectively managed to yield desired results. The task of sales making is quite challenging and gives employment to thousands of people in this country. It calls for special skills and proficiency to be able to create awareness of products or services in the minds of customers and convince them for eventual adaptation. Sales revenues are one of the primary s...