THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA
📄 Project Abstract
This research project is primarily concerned with the analysis of the application of marketing strategy by an indigenous company in marketing of consumer goods with respect to the Zaria Industries Limited (ZIL), Zaria, Nigeria. The major objective of the study was to examine thoroughly and determine how marketing strategy has been applied by an indigenous company in the course of rendering services to their customers and to identify as well the various marketing techniques used by the company under review. In order to facilitate the research work, data were collected from both primary and secondary sources. Data from the questionnaires formed the primary sources of this study while data from the review of related literature formed sources of secondary data. In addition, personal interviews and general observations also formed part of the study as a source of information. The project work was carried out in five chapters. Chapter One centered mainly on the introductory part of the proje...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Business Administration Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
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THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA
Full Citation:
Anthony Agoyi. (). THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA. African and General Studies, 40, 14858.
Citation Formats:
APA
Anthony Agoyi. (). THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA. African and General Studies, 40, 14858.
MLA
Anthony Agoyi. "THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
Anthony Agoyi. "THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA." African and General Studies 40 (): 14858.
Full Citation:
Anthony Agoyi. (). THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA. African and General Studies, 40, 14858.
Citation Formats:
APA
Anthony Agoyi. (). THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA. African and General Studies, 40, 14858.
MLA
Anthony Agoyi. "THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
Anthony Agoyi. "THE APPLICATION OF MARKING STRATEGY BY AN INDIGENOUS COMPANY IN THE MARKETING OF CONSUMER GOODS: A CASE STUDY OF ZARIA INDUSTRIES LIMIKTED ML), ZARIA." African and General Studies 40 (): 14858.
Document Details
| Author | Anthony Agoyi |
|---|---|
| 📁 Field | Business Administration Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 106 Pages |
| Words | 531 words |
| 📘 Chapters | 1 to 5 Chapters |