THE APPLICATION AND EFFECTS OF MARKETING CONCEPT ON ORGANISATIONAL PERFORMANCE. A CASE STUDY OF SELECTED BREWERIES IN NIGERIA.

📄 Project Abstract

This project work is intended to investigate the marketing concept in Nigeria with particular reference to some selected Breweries in Nigeria. This study was carried out with the intention of uncovering the extend to which Breweries in Nigeria understand the marketing concept. Marketing concept will Critically be examined to see how it influences business organisations and the society at large. Breweries are important in Nigeria. They constitute one of the major sectors of the Nigerian economy, therefore, her level of performance is of great interest to all Nigerians. With continuos depreciation of the naira, the trend of economic events in this country is doom and it indicates future tougher pressures. In an attempt to avoid this, the industry must formulate and implement strategies that will help it survive now and in future. To achieve this, the marketing function offers various strategic moves that organisations will need apply. The study focussed on the general assessment of the i...