Testimonial Advertising And Consumer Behaviour Of Chief Zebrudaya S Celebrity Role In Elephant Blue Detergent Advert

📄 Project Abstract

The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self -administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Chindit Junior Staff Depot BarracksZaria that use detergent regularly aged between 26 - 30 years, which is the age bracket of rigorous activities because of their strength and youthfulness. Likewise, the majority of the respondents were females because female respondents use detergent more than the male and female were more willing to participate supporting the general notion that manual laundry in our society is mostly done by female folk. The results established four key factors as paramount and crucial and indeed relative to the strengths and weaknesses of testimonial advertising. These are the language the celebrity us...