SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC
📄 Project Abstract
The subject matter of this research work is to determine the degree to which symbols can predict consumer perception of a brand image. The main objective of this research work was to find out how symbols put out by an organisation influence consumer brand image perception and choices. The theories used to further aid understanding of this project were the Peirce model and the symbolic interactionism theory. The design used for the study is a descriptive survey method. It relies on structured questionnaire as an instrument of data collection. Four research questions were formulated to guide the study, from which the questionnaire was designed. 255 questionnaires were administered. From the analysed data, the researcher concludes that symbols play a key role in consumer perception of a brand image, with 43.9% of respondents agreeing that the symbols put out by the bank positively affected their perception of the brand. The researcher found out that symbols influences perception as it sho...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
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SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC
Full Citation:
EMMANUEL OSEIMIEGHA OTIOTIO. (). SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC. African and General Studies, 40, 14858.
Citation Formats:
APA
EMMANUEL OSEIMIEGHA OTIOTIO. (). SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC. African and General Studies, 40, 14858.
MLA
EMMANUEL OSEIMIEGHA OTIOTIO. "SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC." African and General Studies, vol. 40, , pp. 14858.
Chicago
EMMANUEL OSEIMIEGHA OTIOTIO. "SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC." African and General Studies 40 (): 14858.
Full Citation:
EMMANUEL OSEIMIEGHA OTIOTIO. (). SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC. African and General Studies, 40, 14858.
Citation Formats:
APA
EMMANUEL OSEIMIEGHA OTIOTIO. (). SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC. African and General Studies, 40, 14858.
MLA
EMMANUEL OSEIMIEGHA OTIOTIO. "SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC." African and General Studies, vol. 40, , pp. 14858.
Chicago
EMMANUEL OSEIMIEGHA OTIOTIO. "SYMBOLS AS A PREDICTOR OF BRAND IMAGE AMONG CONSUMERS OF FIRST BANK OF NIGERIA PLC." African and General Studies 40 (): 14858.
Document Details
| Author | EMMANUEL OSEIMIEGHA OTIOTIO |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences Project Topics |
| Pages | 48 Pages |
| Words | 9463 words |
| 📘 Chapters | 1 to 5 Chapters |