SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA
📄 Project Abstract
This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned Action and Social Cognitive Theory. The research adopted a survey method which made use of questionnaire. The population of the study comprised of beer drinkers aged 18 years and above in Enugu North local government area of Enugu state which is made up of 326,900 people. To derive the sample size, the Taro Yamane formula was used to determine the sample size of 400. However, during the course of questionnaire distribution and collection, 400 questionnaires were administered and 340 were returned. The test of hypotheses was conducted using multiple linear regression with the aid of SPSS Software Version 20. Findings from the analysis showed that there was a positive, significant relationship between social ma...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
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SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA
Full Citation:
OKOLI CHIOMA JENNIFER. (). SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA. African and General Studies, 40, 14858.
Citation Formats:
APA
OKOLI CHIOMA JENNIFER. (). SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA. African and General Studies, 40, 14858.
MLA
OKOLI CHIOMA JENNIFER. "SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA." African and General Studies, vol. 40, , pp. 14858.
Chicago
OKOLI CHIOMA JENNIFER. "SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA." African and General Studies 40 (): 14858.
Full Citation:
OKOLI CHIOMA JENNIFER. (). SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA. African and General Studies, 40, 14858.
Citation Formats:
APA
OKOLI CHIOMA JENNIFER. (). SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA. African and General Studies, 40, 14858.
MLA
OKOLI CHIOMA JENNIFER. "SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA." African and General Studies, vol. 40, , pp. 14858.
Chicago
OKOLI CHIOMA JENNIFER. "SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA." African and General Studies 40 (): 14858.
Document Details
| Author | OKOLI CHIOMA JENNIFER |
|---|---|
| 📁 Field | Business Management Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 71 Pages |
| Words | 13814 words |
| 📘 Chapters | 1 to 5 Chapters |