Radio As A Tool For Community Empowerment A Study Of Kalubale On Freedom Radio, Kano

📄 Project Abstract

Radio is considered to be a very powerful tool for engendering community empowerment due to its capacity to cover wide audience and its easy and accessible nature. However, despite these qualities, empowerment programmes aired through radio often do not achieve their aim because media houses fail to include the target audience in all stages of designing messages intended for them. The aim of the study is to enhance Kalubale programme through effective participatory communication for community empowerment. The study seeks to determine the level through which audience are carried along when coming up with topics for Kalubale, a radio programme aired on Freedom Fm Kano; to evaluate the role of Kalubale in Fagge D2 and Mekiya communities of Fagge and Gabasawa local government areas of Kano state; to identify the factors that limit Kalubale programme from achieving community enpowerpment in FaggeD2 and Mekiya communities and to suggest ways through which the programme can be improved. The s...