Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.
📄 Project Abstract
The rapid development of technology has induced the emergence of new social media applications in cyberspace. In the dissemination of news and information, fast expanding social media have become viable alternatives to traditional mass media. Nigeria has the world's sixth-largest number of Internet users, which is 132 million (Kompas.com, 2016). A market of this size has undoubtedly attracted social media marketers and administrators looking to increase their earnings possibilities. Thus, this research aimed to identify the advantages or benefits of Instagram advertising that can be gained by businesses, especially online sales of Nestle Nigeria plc products. This research also investigated the effect of Instagram advertising on consumer purchase intention of Nestle Nigeria plc products. SEM-SmartPLS data analysis was employed in this study since it is a new research paradigm in the development of e-commerce and social commerce. Results show that: Instagram advertising has a significan...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Mass Communication Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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Immediate access after purchase
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Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.
Full Citation:
Henry Divine Isioma. (). Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.. African and General Studies, 40, 14858.
Citation Formats:
APA
Henry Divine Isioma. (). Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.. African and General Studies, 40, 14858.
MLA
Henry Divine Isioma. "Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.." African and General Studies, vol. 40, , pp. 14858.
Chicago
Henry Divine Isioma. "Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.." African and General Studies 40 (): 14858.
Full Citation:
Henry Divine Isioma. (). Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.. African and General Studies, 40, 14858.
Citation Formats:
APA
Henry Divine Isioma. (). Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.. African and General Studies, 40, 14858.
MLA
Henry Divine Isioma. "Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.." African and General Studies, vol. 40, , pp. 14858.
Chicago
Henry Divine Isioma. "Perceived Impact(S) Of Instagram Advertising Of Nestle Nigeria Plc Products On Consumers Patronage.." African and General Studies 40 (): 14858.
Document Details
| Author | Henry Divine Isioma |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences Project Topics |
| Pages | 60 Pages |
| Words | 12786 words |
| 📘 Chapters | 1 to 5 Chapters |