ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES
📄 Project Abstract
Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising in the 21st century has gone beyond making use of the traditional sources of the media to create awareness about product services, goods and ideas to prospective consumers. The advent of the new media has solidified the relevance of the internet in advertising. This research exercise examined online advertising and consumers' perception on purchase decision of Smartphones. The study examined the general level of exposure which consumers had towards online advertising. The attention, awareness and perception level of consumers towards Smartphone brands advertised online was being checked as well. The relevance of Gibson's theory of direct perception and the AIDA model was used in backing up the study. In this study, the descriptive survey research design was adopted making use of the quantitative research method to accurately establish the relationships between the ...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Mass Communication Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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Immediate access after purchase
🔗 Related Mass Communication Project Topics Project Topics
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ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES
Full Citation:
SHOFODURIN, ADETAYO OLUWATOSIN. (). ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES. African and General Studies, 40, 14858.
Citation Formats:
APA
SHOFODURIN, ADETAYO OLUWATOSIN. (). ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES. African and General Studies, 40, 14858.
MLA
SHOFODURIN, ADETAYO OLUWATOSIN. "ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES." African and General Studies, vol. 40, , pp. 14858.
Chicago
SHOFODURIN, ADETAYO OLUWATOSIN. "ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES." African and General Studies 40 (): 14858.
Full Citation:
SHOFODURIN, ADETAYO OLUWATOSIN. (). ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES. African and General Studies, 40, 14858.
Citation Formats:
APA
SHOFODURIN, ADETAYO OLUWATOSIN. (). ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES. African and General Studies, 40, 14858.
MLA
SHOFODURIN, ADETAYO OLUWATOSIN. "ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES." African and General Studies, vol. 40, , pp. 14858.
Chicago
SHOFODURIN, ADETAYO OLUWATOSIN. "ONLINE ADVERTISING AND CONSUMERS' PERCEPTION ON PURCHASE DECISION OF SMARTPHONES." African and General Studies 40 (): 14858.
Document Details
| Author | SHOFODURIN, ADETAYO OLUWATOSIN |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Arts and Humanities project topics |
| Pages | 100 Pages |
| Words | 27477 words |
| 📘 Chapters | 1 to 5 Chapters |