NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED
📄 Project Abstract
In times of depression you see companies that do well in spite of the depression. They do not have much need to totally change their marketing strategies, except for occasional review. Others exist that are hard hit by the depression. They must make quick and sometimes radical change in their marketing strategies to survive. It is therefore important that the whole portfolio is reviewed regularly and that an active policy towards new product development and their effective marketing and/or divestment of old product is pursued. Marketing managers are therefore faced with developing new and improved marketing strategies other than those used before to suit or accommodate the current depressed condition of the Nigerian economy. It is in light of the above, that this study was carried out to analyse the strategies adopted by Johnson Wax Nigeria Limited to market efficiently and effectively it's relatively new product which is a new brand of insecticide marketed under the brand name of Raid...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
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✍️ Original Content
100% original research with proper citations
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APA/MLA formatting with table of contents
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NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED
Full Citation:
Morenike Olubiyo. (). NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED. African and General Studies, 40, 14858.
Citation Formats:
APA
Morenike Olubiyo. (). NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED. African and General Studies, 40, 14858.
MLA
Morenike Olubiyo. "NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED." African and General Studies, vol. 40, , pp. 14858.
Chicago
Morenike Olubiyo. "NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED." African and General Studies 40 (): 14858.
Full Citation:
Morenike Olubiyo. (). NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED. African and General Studies, 40, 14858.
Citation Formats:
APA
Morenike Olubiyo. (). NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED. African and General Studies, 40, 14858.
MLA
Morenike Olubiyo. "NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED." African and General Studies, vol. 40, , pp. 14858.
Chicago
Morenike Olubiyo. "NEW PRODUCT MARKETING IN A DEPRESSED ECONOMY A CASE STUDY OF JOHNSON WAX NIGERIA LIMITED." African and General Studies 40 (): 14858.
Document Details
| Author | Morenike Olubiyo |
|---|---|
| 📁 Field | Business Administration Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 107 Pages |
| Words | 243 words |
| 📘 Chapters | 1 to 5 Chapters |