New Product Development And Management As Survival Strategies For An Organization (A Case Study Of 7up, Lagos Iddo Plant)

📄 Project Abstract

This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible prospects which are inherently in it. The objectives of this study are to identify problems or constraints that tend to militate against new product development. Also suggest prospects inherent in the adoption of the strategy. The study will be used by researchers and students of marketing department and other related discipline. It will also serve as reference point to all institution both private and public concern with new product development. To direct the study on the research question, hypothesis was formulated. The research was carried out using sample of (92) ninty two which was drawn from the whole population. The researcher gathered data from both primary and secondary sources of data. Findings were made or this study and at the opinion that new product enhances ma...