MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE
📄 Project Abstract
The major purpose of this study was to determine the marketing strategies utilized by Small and Medium Scale Enterprises in marketing their products in Enugu State Metropolis. The study adopted survey research design. The population consisted of three hundred and thirty five respondents made up of managers and entrepreneurs of registered small and medium enterprises in Enugu metropolis. The entire population was studied. Five research questions were answered and three hypotheses were formulated and tested at 0.05 level of significance. A structured questionnaire was the main data-gathering instrument. The research instrument was subjected to face validation by three lecturers in the department of Vocational Teacher Education, University of Nigeria, Nsukka. The reliability coefficient of the instrument was 0.852 which was calculated using Cronbach Alpha Reliability Test. The research questions were analyzed using frequency count and Mean. The five utilized marketing strategies were: 1) ...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
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MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE
Full Citation:
ANIOKE, MARTINA NWANENYE. (). MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE. African and General Studies, 40, 14858.
Citation Formats:
APA
ANIOKE, MARTINA NWANENYE. (). MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE. African and General Studies, 40, 14858.
MLA
ANIOKE, MARTINA NWANENYE. "MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE." African and General Studies, vol. 40, , pp. 14858.
Chicago
ANIOKE, MARTINA NWANENYE. "MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE." African and General Studies 40 (): 14858.
Full Citation:
ANIOKE, MARTINA NWANENYE. (). MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE. African and General Studies, 40, 14858.
Citation Formats:
APA
ANIOKE, MARTINA NWANENYE. (). MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE. African and General Studies, 40, 14858.
MLA
ANIOKE, MARTINA NWANENYE. "MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE." African and General Studies, vol. 40, , pp. 14858.
Chicago
ANIOKE, MARTINA NWANENYE. "MARKETING STRATEGIES UTILIZED BY SMALL AND MEDIUM SCALE ENTERPRISES IN MARKETING THEIR PRODUCTS IN ENUGU METROPOLIS OF ENUGU STATE." African and General Studies 40 (): 14858.
Document Details
| Author | ANIOKE, MARTINA NWANENYE |
|---|---|
| 📁 Field | Vocational Teacher Education Project Topics |
| 🏷️ Type | Education project topics |
| Pages | 119 Pages |
| Words | 27372 words |
| 📘 Chapters | 1 to 5 Chapters |