Marketing Strategies Of Selected Book Publishers In Nigeria I
📄 Project Abstract
Marketers employs various marketing techniques to sell published books to diverse group of customers. The study was designed to investigate the types of marketing strategies book publishers employ, in Nigeria, criteria for choice of particular marketing strategies, and (he types of promotion methods and distribution channels used. The study formulated five research questions. The survey research method was adopted for the study. The subjects studied were 40 marketing managers and 60 sales representatives drawn from 26 publishing houses selected across Nigeria. The instruments used for data collection were questionnaire, interviews and documentary sources. Data gathered were analysed descriptively using tables, percentages. The study discovered that Book publishers in Nigeria employ various marketing strategies in the conduct of their business, from the responses obtained from marketing managers, 23 (83.5%) indicated that their publishing companies desire to become market leaders. On th...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Library And Information Science Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Library And Information Science Project Topics Project Topics
💬 What Students Say
"This project provided excellent guidance for my Library And Information Science Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."
Marketing Strategies Of Selected Book Publishers In Nigeria I
Full Citation:
Johnson Elogu Akpena. (). Marketing Strategies Of Selected Book Publishers In Nigeria I. African and General Studies, 40, 14858.
Citation Formats:
APA
Johnson Elogu Akpena. (). Marketing Strategies Of Selected Book Publishers In Nigeria I. African and General Studies, 40, 14858.
MLA
Johnson Elogu Akpena. "Marketing Strategies Of Selected Book Publishers In Nigeria I." African and General Studies, vol. 40, , pp. 14858.
Chicago
Johnson Elogu Akpena. "Marketing Strategies Of Selected Book Publishers In Nigeria I." African and General Studies 40 (): 14858.
Full Citation:
Johnson Elogu Akpena. (). Marketing Strategies Of Selected Book Publishers In Nigeria I. African and General Studies, 40, 14858.
Citation Formats:
APA
Johnson Elogu Akpena. (). Marketing Strategies Of Selected Book Publishers In Nigeria I. African and General Studies, 40, 14858.
MLA
Johnson Elogu Akpena. "Marketing Strategies Of Selected Book Publishers In Nigeria I." African and General Studies, vol. 40, , pp. 14858.
Chicago
Johnson Elogu Akpena. "Marketing Strategies Of Selected Book Publishers In Nigeria I." African and General Studies 40 (): 14858.
Document Details
| Author | Johnson Elogu Akpena |
|---|---|
| 📁 Field | Library And Information Science Project Topics |
| 🏷️ Type | Education project topics |
| Pages | 127 Pages |
| Words | 266 words |
| 📘 Chapters | 1 to 5 Chapters |