MARKETING STRATEGIES IN THE SERVICE INDUSTRY: A CASE STUDY OF NIGERIA AIRWAYS LIMITED (WT)

📄 Project Abstract

Over the years, Nigeria has made giant strides in Aviation development. The rapid growth of the industry in the country in the last twelve years is unprecedented in black Africa. The Federal Government of Nigeria has expended enormous resources to make this possible. The elevation of the Aviation in Nigeria from Category III status to Category II by the International Civil Aviation Organization (ICAO) confirm the progress it made in establishing an expansive Aviation base. Nigeria today has twenty standard airports and over fifty airstrips. The airline industry has numerous operators engaged in scheduled, non-scheduled passenger and cargo services. Nigeria Airways being the national carrier has every opportunity to grow both in size and quality of services using the advantages of the much improved Aviation facilities in the country. At the peak of the oil boom era, the national carrier, in spite of its expanded capacity and monopolistic power, was unable to meet the air transport deman...