Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria
📄 Project Abstract
This research work is to examine market segmentation as a tool for organization's survival and growth in Nigeria using (Nigerian Brewery PLCPlc as a case study). The objective of this study is to analyze market segmentation as a tool by organizations in Nigeria. Businesses are set up with funds to achieve certain objective. The fundamental objective is not just to survive, but also to provide adequate return on investment to shareholders. To achieve this obligation, the product or service of the organization must be successful in the market and this could be possible only through effective market segmentation. The data used in this research was collected from primary and secondary and the method used in analyzing the data was simple percentage in a tabular form. Chi-square was used in testing the hypothesis. The researcher find out that focusing on segment of the market enhance profitability and customer's satisfaction. It was recommended that, when distinct brand of products are produ...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Marketing Project Topics Project Topics
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Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria
Full Citation:
Unknow Author. (). Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknow Author. (). Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria. African and General Studies, 40, 14858.
MLA
Unknow Author. "Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknow Author. "Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria." African and General Studies 40 (): 14858.
Full Citation:
Unknow Author. (). Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknow Author. (). Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria. African and General Studies, 40, 14858.
MLA
Unknow Author. "Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknow Author. "Marketing Segmentation As A Tool For Organization's Survival And Growth In Nigeria." African and General Studies 40 (): 14858.
Document Details
| Author | Unknow Author |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 54 Pages |
| Words | 9031 words |
| 📘 Chapters | 1 to 5 Chapters |