Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)
📄 Project Abstract
The purpose of this project research is to critically examine the marketing mix getting mix elements of the Nigeria Bottling Company Plc. And its effect on consumer in their choice of criteria of NBC Plc. As well as the product of their competitors. The project has been a combination of ex-post survey using structural questionnaire to collect primary data from 150 respondents and a case study. It is found that selection and development of a competitively effective marketing mix strategy by NBC Plc. Results in competitive prices for its range of product. Quality product backed with an effective promotional package as well as the well planned and effective distribution channel which ensures the availability of NBC product to its numerous and diverse customer gives it a differential advantage over its competitors. It is recommended that the management of the company should focus more efforts on research to determine consumer need as a means of consolidating their leadership position in th...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Marketing Project Topics Project Topics
💬 What Students Say
"This project provided excellent guidance for my Marketing Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."
Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)
Full Citation:
Onojaife Franca. (). Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc). African and General Studies, 40, 14858.
Citation Formats:
APA
Onojaife Franca. (). Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc). African and General Studies, 40, 14858.
MLA
Onojaife Franca. "Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)." African and General Studies, vol. 40, , pp. 14858.
Chicago
Onojaife Franca. "Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)." African and General Studies 40 (): 14858.
Full Citation:
Onojaife Franca. (). Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc). African and General Studies, 40, 14858.
Citation Formats:
APA
Onojaife Franca. (). Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc). African and General Studies, 40, 14858.
MLA
Onojaife Franca. "Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)." African and General Studies, vol. 40, , pp. 14858.
Chicago
Onojaife Franca. "Marketing Mix In An Organization (A Case Study Of Nigerian Bottling Company Plc)." African and General Studies 40 (): 14858.
Document Details
| Author | Onojaife Franca |
|---|---|
| 📁 Field | Marketing Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 67 Pages |
| Words | 8136 words |
| 📘 Chapters | 1 to 5 Chapters |