INNOVATIVE DISTRIBUTION STRATEGIES AND PERFORMANCE OF SELECTED MULTINATIONAL CORPORATIONS (MNCs) AND DOMESTIC MANUFACTURING FIRMS IN NIGERIA

📄 Project Abstract

Innovation reflects the tendency of a firm to enhance, appreciate and acquire new ideas, novelty, experimentation and the creative processes that may result in new products, services or technological processes. This study attempts to examine the impact of innovative distribution strategies on performance of the firms (MNC's and DE's) in Lagos industrial areas. The work examined the relationship between the production capacity, market share, possible return on investment, profitability as resulting from IDS of both DE's and MNC's. Globally, many firms have been found not to be adequately innovative and there is a wide gap between firms in sub-Saharan Africa and their counterparts elsewhere. To do this, firms need to develop the capability to manage technological change, the development of new processes and design. The study in its descriptive nature, adopts a cross-sectional survey design. One hundred and seventy-five participants were randomly selected from six multinational and indige...