Information Accessibility And Use By Dealers Of Nigerian Bottling Company Plc, Kaduna Plant

📄 Project Abstract

The purpose of this study was to examine information accessibility and use by the dealers of Nigerian Bottling Company Plc, Kaduna Plant and to determine how satisfied they were with the information used. The study adopted the survey method of research and the instruments used for data collection were the questionnaire, interviews and documentary sources. The Small Strategy Depot, the High Volume Outlets, and the Customers Distributor Partners or (VIP) in Minna, Zaria and Kaduna constituted the population of the study. Stratified random sampling procedure was used to arrive at a total of 502 Samples of the entire population of dealers. The Sample was made up of 27 Small Strategy Depot, 70 High Volume Outlets and 405 Customers Distributor Partners or Very important Partner (VIP). This was done in order to have fair representation of all categories of the dealers. The data collected for the study were analyzed and interpreted by the use of descriptive statistics, which were presented in ...