INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION
📄 Project Abstract
The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these advertisements have improved in the organisation. A total number of sixty (60) questionnaires were administered to Staff members of diamond banks in Enugu state and a total of fifty two 52 were retrieved were surveyed. The finding of the study revealed that all respondents agree that diamond bank engage in various advertising strategies to reach their numerous audience. Respondents also agree that television advert is the major the advertising media strategy of the bank. The finding of the study also revealed th...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
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APA/MLA formatting with table of contents
🎓 Supervisor Approved
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INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION
Full Citation:
DURU, IFUNANAYA JOY. (). INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION. African and General Studies, 40, 14858.
Citation Formats:
APA
DURU, IFUNANAYA JOY. (). INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION. African and General Studies, 40, 14858.
MLA
DURU, IFUNANAYA JOY. "INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION." African and General Studies, vol. 40, , pp. 14858.
Chicago
DURU, IFUNANAYA JOY. "INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION." African and General Studies 40 (): 14858.
Full Citation:
DURU, IFUNANAYA JOY. (). INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION. African and General Studies, 40, 14858.
Citation Formats:
APA
DURU, IFUNANAYA JOY. (). INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION. African and General Studies, 40, 14858.
MLA
DURU, IFUNANAYA JOY. "INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION." African and General Studies, vol. 40, , pp. 14858.
Chicago
DURU, IFUNANAYA JOY. "INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION." African and General Studies 40 (): 14858.
Document Details
| Author | DURU, IFUNANAYA JOY |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences project topics |
| Pages | 68 Pages |
| Words | 12888 words |
| 📘 Chapters | 1 to 5 Chapters |