INFLUENCE OF SOCIAL MEDIA MESSAGES ON THE KNOWLEDGE, PERCEPTION AND ATTITUDE TO COVID-19 GUIDELINES AND PROTOCOLS BY MOUNTAIN TOP UNIVERSITY STUDENTS

📄 Project Abstract

Social media is the platform used in the present era to allow for interaction among people. Social media platforms are the most widely utilized information channels in the world today; ease and low-cost internet access, as well as a vast number of registered users on these platforms, makes information sharing convenient and effective. (Gonzalez-Padilla and Tortolero-Blanco, 2020). The term "social media" refers to a set of websites and web-based technologies that enables mass engagement, communication and collaboration among members of its network (Murphy, 2013). Its superiority is grounded on real-time visuals captured by audio-visual recordings of events as it unfolds. The prevalence of the social media has aided in promoting awareness about communicable diseases and also makes available current information on the disease's status. "Evidence about social media's impact on health knowledge, behaviour and outcomes shows that these tools can be effective in meeting individual and popula...