INFLUENCE OF MEDIA GLOBALIZATION ON THE CULTURE OF WARRI IN DELTA STATE

📄 Project Abstract

Values that people cherish manifest in their daily lives. Africans have distinct traditional values embodied in the culture they cherished even before the coming of colonial adventurers. The preservation of the peoples' culture is evident in both the traditional institutions and the channels of communication dominant among the people. Unfortunately, the media of communication available were not developed beyond their common boundary; hence, African traditional culture could not be appreciated by the outside world. Meanwhile, development in media technologies made it possible for the culture of the Western countries to be packaged in forms of soap operas, music, films and cartoons and exported to different parts of the world. These popular genres have become the standard for measuring entertainment around the world. The effect is that Western values have spread to every nook and cranny of the entire globe. The mass media in the Western countries continue to portray the countries in the ...