INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND
📄 Project Abstract
This study focused on the influence of Dettol soap advertisements on Oyo State women's perception and use of the brand. Advertising has been regarded as a veritable tool for creating awareness for new products and existing ones too. Advertisements have also been seen to create emotional appeal to individuals rather than logical appeal. This means that advertisements create different forms of perception in the mind of consumers. This study made use of the descriptive survey research design and it adopted the quantitative approach with population drawn from three local governments in Oyo state. The local governments, wards and streets were selected randomly while the multistage sampling technique was used in selecting the 591 respondents. The study made use of primary and secondary sources of data. Primary source of data was the research instrument (questionnaire) while the secondary sources of data included existing literature and journals. This study made use of three theories: the hie...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Mass Communication Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
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INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND
Full Citation:
OLANIPEKUN, MOJISOLA OLAPEJU. (). INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND. African and General Studies, 40, 14858.
Citation Formats:
APA
OLANIPEKUN, MOJISOLA OLAPEJU. (). INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND. African and General Studies, 40, 14858.
MLA
OLANIPEKUN, MOJISOLA OLAPEJU. "INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND." African and General Studies, vol. 40, , pp. 14858.
Chicago
OLANIPEKUN, MOJISOLA OLAPEJU. "INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND." African and General Studies 40 (): 14858.
Full Citation:
OLANIPEKUN, MOJISOLA OLAPEJU. (). INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND. African and General Studies, 40, 14858.
Citation Formats:
APA
OLANIPEKUN, MOJISOLA OLAPEJU. (). INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND. African and General Studies, 40, 14858.
MLA
OLANIPEKUN, MOJISOLA OLAPEJU. "INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND." African and General Studies, vol. 40, , pp. 14858.
Chicago
OLANIPEKUN, MOJISOLA OLAPEJU. "INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN'S PERCEPTION AND USE OF THE BRAND." African and General Studies 40 (): 14858.
Document Details
| Author | OLANIPEKUN, MOJISOLA OLAPEJU |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences project topics |
| Pages | 93 Pages |
| Words | 25261 words |
| 📘 Chapters | 1 to 5 Chapters |