INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR
📄 Project Abstract
Advertisements are paid communication message designed to inform people about a product or service, if the message is persuasive enough. It can affect purchasing behaviour concerning goods (Belch & Belch, 2017). Its form has a psychological effect on consumers as it stimulates their minds, creating an artificial expectation and making them want. Advertising is paid and non-personal communication is structured to convey the product quality, services and concepts in a creative way through the use of mass or information-driven media (Richard F.T, 1996). The word "advertise" comes from the Latin word 'advertere', which means that to turn in the direction of or to take be aware of. The visual and verbal aspect of advertising are meant to attract and convey information to the viewer. One of the objectives of advertising is to influence, and it is able to do this in many unique ways. The identification feature of advertising helps distinguish a product from another. This will create awareness...
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
⭐ Why Choose This Mass Communication Project Topics Project?
🎯 Well-Researched
Thoroughly researched with current and relevant sources
📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
🎓 Supervisor Approved
Meets university standards and requirements
⚡ Instant Download
Immediate access after purchase
🔗 Related Mass Communication Project Topics Project Topics
💬 What Students Say
"This project provided excellent guidance for my Mass Communication Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."
INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR
Full Citation:
Unknown Author. (). INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknown Author. (). INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR. African and General Studies, 40, 14858.
MLA
Unknown Author. "INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknown Author. "INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR." African and General Studies 40 (): 14858.
Full Citation:
Unknown Author. (). INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR. African and General Studies, 40, 14858.
Citation Formats:
APA
Unknown Author. (). INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR. African and General Studies, 40, 14858.
MLA
Unknown Author. "INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR." African and General Studies, vol. 40, , pp. 14858.
Chicago
Unknown Author. "INFLUENCE OF BILLBOARD ADVERTISING OF MOBILE PHONES ON CONSUMER BUYING BEHAVIOUR." African and General Studies 40 (): 14858.
Document Details
| Author | Unknown Author |
|---|---|
| 📁 Field | Mass Communication Project Topics |
| 🏷️ Type | Social Sciences Project Topics |
| Pages | 8 Pages |
| Words | 887 words |
| 📘 Chapters | 1 to 5 Chapters |