Implementation of the Marketing Concept in Corporate Affairs Commission, Enugu

📄 Project Abstract

Firms in less competitive industries have pursued the objective of profit maximization singularly, and have had some measure of success at least in the short-run. But economic and business realities in the competitive world have shown that ability of business organization to achieve their profit objective depends largely on the ability of such firms to attract and maintain sufficient customer patronage through effective marketing concept. However, the attraction and retention of customer patronage all thing being equal, will rest on the ability of the firm to identify and sufficiently satisfy the needs and the wants of the client/customer. In order to achieve the profit objective of the companies, there is need to fine tune their philosophies by trying to identify, anticipate and produce only the goods and services that will satisfy their customer needs and desires (Ifezue, 1990:24). This is the pre-requisite for the marketing concept. The customer is therefore placed at the centre of ...