IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN, (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH 13TH JUNE, 2014

📄 Project Abstract

This study examined the Impact of Sales Promotion on Marketing of Soft Drinks in Abakaliki Urban: (Study of Sales Promotion Conducted by Nigeria Bottling Company Plc from 21st March to 13th June, 2014). The main objective of the study was the adequate impact of sales promotional tools on the marketing of soft drinks in Abakaliki urban. The research questions and hypotheses were formed from the stated objectives. The literature reviewed in this study was conceptual framework, empirical framework and theoretical framework. A descriptive research design was applied. The population was finite. As such, sample size was determined using Taro Yamani technique. The sample size employed was 124 respondents which were distributors and retailers of coca-cola products. Questionnaires were administered to the sampled respondents to collect primary data used for this study. The study used purposive sampling technique in selecting the respondents. 5-points Likert rating scale table was used to presen...