IMPACT OF MUSIC IN INDOMIE AND AIRTEL TELEVISION ADVERTISEMENT

📄 Project Abstract

This project tends to find out the impact of music on indomies and airtel television advertisement. Television advertisements can be effective only if the audience understands the message correctly and remember them when needed. More television commercials are adopting the use of music, especially when such advertisements are aimed for brand remembrance which in turn creates a need to examine the impact o f music to television commercials and a measurement of how music in TV commercials help people remember the brand and thus influence product brand preference it was anchored on the elaboration likelihood model of persuasion and the ideal of musical fit theory . the population size of the study was made up of 1267 people, the smaple size of 90 was used in the study as generated by a sample size calculator. Questionnaire was used to collect data from 90 respondents using the clustered sample technique The collected data was analysed and the results presented through tables, frequencies ...