Grapho-Syntactic Errors In The Language Of Advertising In Nigeria

📄 Project Abstract

This study was carried out to investigate grapho-syntactic errors in the language of advertising in Nigeria. The purpose was to find out the nature, types, and causes of these errors of writing, which included spelling, punctuation, agreement, omissions and wrong tense usage that occur in the advertisements in the electronic and print media in Nigeria. The advertising materials used were inscriptions on hoardings, posters, newspapers, magazines and motor vehicles. Public announcements on television were also used. The data were collected from the major cities of Anambra State i.e. Awka, Onitsha and Nnewi, which represent the major commercial centres that habour more abundantly sources of these data. Different national newspapers and magazines were selected on daily bases for a period of three weeks and used for the study. Unstructured interviews were administered to artisans who had incidences of such errors on their hoardings. Questionnaire was also administered to professional advert...