GENDER BALANCE IN NIGERIAN ADVERTISING AGENCIES A STUDY OF SELECTED ADVERTISING AGENCIES IN LAGOS STATE, NIGERIA

📄 Project Abstract

This study was designed to assess the gender balance is selected advertising agencies in Lagos State. In assessing the gender balance of Nigerian advertising agencies, the study addressed issues. The ratio of men to women, the criteria for recruitment within the advertising agencies, the kind of role played by both gender and the factors that affect the job performance of women in Nigerian advertising agencies. A sample of 490 respondents was taken for the study using multistep sampling technique. Systematic random sampling was first used after which the proportional sampling technique was applied. In the process of answering the research questions raised in the study, a questionnaire was structured to investigate the variables. After the data has been collected, it was analyzed using statistical package for social sciences version seventeen. The results from respondents were presented in table and percentages with accompanying figures where necessary. The result of the study indicates...